Brand Identity · Product & Packaging · Campaign Direction
Each T-shirt carries a silicone tag sewn into the bottom right hem, stamped with its place in a run of 50. Once a size sells out, that number never gets reissued, so the tag reads less like a label and more like a receipt for having caught the drop.
I stepped away from LWKY in 2025 to focus on my education,
having helped build the brand's identity, product and packaging
system from the ground up. Since then, LWKY has moved on from
clothing altogether, though the visual language and drop model
laid out here shaped its early identity.
LWKY is a Delhi-based label founded in 2023, built around limited-run
drops rather than standing collections. Each release is numbered,
minimally packaged, and treated as a one-off object rather than
a repeatable product.
My Role: Co-Founder and Creative Director
(1)
(2)
01
Box
02
Carry Bag
03
Postcards
04
Stickers
#DF0051
#000000
#FFFFFF
Pure White
Electric Pink
Pitch Black
