My Role: Visual Identity & Language, Card Design & Production, Box Production, Rulebook Design
and Production.
A collaboration between MA Design for Visual Communication and MA Design Management at the London College of Communication, UAL.
Game Design · Brand Identity · Packaging
Group projects don't fail because students lack ability. They fail because roles are assumed, accountability is implied, and conflict is delayed until it's too late.
The Problem
Three card types. One game.
STOP
Negotiate your Talent cards until your hand reflects how you actually work.
STOP
Negotiate your Talent cards until your hand reflects how you actually work.
Type
Colour
Icon
ANTON
Neue Haas Unica W1G Regular
Display typeface. Straight edges, no rounding. The urgency of a fire drill needed letterforms that meant it.
Body typeface. Clean,
neutral, and highly legible
at the small scale of
a playing card.
Packaging
The packaging is designed to look like
a fire alarm box, complete with a pull-down
sliding sleeve.
